Mercedes-Benz is a world-renowned automobile brand
known for its innovative and cutting-edge vehicles. Headquartered in Stuttgart,
Baden-Württemberg, Mercedes-Benz is part of a larger company called Daimler AG
that has been making cars since 1926. Ever since hitting the scene, these
vehicles have been true leaders in the automotive industry. They’re known for their power and for their innovative qualities. That is what
this brand as a whole is also widely known for.
But this legacy and history extend
farther back than the 1920s.
The origins of the Mercedes-Benz brand
date back to 1886 when Karl Benz's created the first petrol-powered car — the
Benz Patent Motorwagen. And the first Mercedes car hit the market in 1901.
Mercedes was founded in 1902 after
entrepreneur Emil Jellinek created the trademark, naming the car after his
daughter. But over the years, companies merged and more minds entered the
picture. There wasn’t just one entrepreneur leading the charge — no, there were
several insightful and innovative minds (along with some of the era's best
graphic designers) of working to shape this brand into what it became known as,
and what it’s known for today.
And
on 28 June 1926, Mercedes-Benz was formed after the merging of Karl Benz
and Gottlieb Daimler's two companies.
It was this merger that gave birth to the
car brand that we know today, and to the logo that represents such quality,
strength and ingenuity — the three-pointed star.
The three-pointed star logo came into
existence in 1909, but it wasn’t until this merger that it came in with the
Mercedes-Benz logo. This three-pointed star represents the domination of land,
air and sea — very fitting for a company that, at the time, was revolutionizing
the automotive industry.
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