The LEGO Group was founded on August 10, 1932, by a man named Ole Kirk Christiansen. Mr. Christiansen decided to call his company “LEGO” based on the double meaning of the word – it’s derived from the Danish words “leg godt,” which means “play well,” and in Latin, “lego” means “I put together.”
Mr. Christiansen didn’t set out to create a toy company at first, though. Instead, he started a woodworking shop creating furniture, ladders, and other such items. To demonstrate his products, Christiansen would build miniature models of them. He soon realized that these miniature models were trendy among children as playthings and, at the height of the Great Depression, they were easier to sell.
Thus, the concept of LEGO toys was born. It wasn’t until 1948, though, that LEGO began producing the interlocking blocks they are now known for. At first, the bricks didn’t gain a lot of traction. Metal and wooden toys were still the trends, and the market hadn’t really warmed up to the idea of plastic toys yet. Still, Christiansen and LEGO stuck with the production of their plastic “LEGO bricks,” even moving away from the production of metal and wooden toys to focus on them entirely.
It turned out to be a good move. Over the years, the company continued to grow and expand, posting consistent positive earnings and growth save for a few short years in the early 2000s, where they had a bit of a downturn. In 2016, LEGO reported its highest earnings of all time, bringing in a total of $5.17 billion.
It isn’t just LEGO bricks that the company is involved in, though. In 2014, The LEGO Group and Warner Bros released The LEGO Movie, which received almost unanimous praise and had one of the highest-grossing openings of any animated movie. LEGO continued their expansion into media, releasing many video games and another animated film, The LEGO Batman Movie, in 2017. In addition to this, the company has also opened up several retail stores where they sell their products and a few amusement parks called Legoland.
All in all, it’s been almost a century of success for LEGO as they
grew to be one of the world’s largest toy brands then expanded beyond toys in
several exciting ways.