Anti-Obesity Day (AOD) is observed in various parts of the world on
November 26, with several healthcare organizations and leading Media primarily
in India and the Gulf Cooperation Council (GCC) countries marking the
day with activities to highlight how obesity is a public health hazard.
In 2001, the Indian
Wellness brand VLCC, founded by Vandana Luthra, created an
anti-obesity initiative to spread awareness about Obesity and to
promote the development of good lifestyle habits to stay healthy and fit.
With "the active
involvement of the medical fraternity", VLCC started observing
November 26 as Anti-Obesity Day, as part of an annual campaign conducted
in the months of November and December.
VLCC’s
anti-obesity campaign includes organizing health camps, mass counselling
sessions, and talk-shows with health experts, besides extensive media
interactions, and dissemination of special literature on obesity.
