The teddy bear was inspired by a cartoon by Pulitzer
Prize-winning cartoonist Clifford K. Berryman depicting American president Theodore
Roosevelt—commonly called "Teddy"—having compassion for a bear at
the end of an unsuccessful hunting trip in Mississippi in 1902. Morris
Michtom saw the drawing and created a tiny plush bear cub which he sent to
Roosevelt. After receiving permission to use Roosevelt's name, Michtom put a
plush bear in the shop window on 15 February 1903 with a sign
"Teddy's bear." After the creation of the bear the sale of the bears
was so brisk that in 1907 Michtom created the Ideal Novelty and Toy Company.
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