World Snow Day is observed on
the third Sunday in January each year, and in thus in 2026 it is being
celebrated on 18th January. It was created by the International Ski
Federation (FIS). The purpose behind it is to increase children’s participation
in snow-related sports like skiing and snowboarding, while bringing together
families for a fun-filled frolic in the snow. Countries all over the world can
make use of their snowy regions to host winter sports and activities so that
more people can get the chance to experience snow. Imagine one great big global
snowy fiesta, celebrated around the world over the same weekend — that’s the vision
with which World Snow Day was established.
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