International
Colour Day is an
annual event held on March 21 to celebrate colour.
The
adoption of a worldwide day of colour was proposed in 2008 by the Portuguese
Color Association, whose president, Maria Joao Durao, presented the idea to the
International Colour Association (abbreviated as AIC for its French name,
Association Internationale de la Couleur). The proposal was agreed upon in 2009
among the members of the AIC, which is composed of national colour
organizations and members representing over 30 countries.
International
Colour Day was thereby established, with the 21st of March adopted as the
official date. This date was chosen because it is around the equinox, when
"the sun shines directly on the equator," and thus, the duration of
day and night are approximately equal in length around the world.
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